YWCA Cass Clay Purple Purse Campaign: Final Results

With the month of October now over, our Purple Purse campaign has come to an end.  We are happy to share some very exciting news about the campaign: Thanks to the enthusiasm and support of the Fargo-Moorhead community, the YWCA Cass Clay raised a grand total of over $31,000 to help end domestic violence.  Furthermore, with 3,124 total purse passes, the YWCA Cass Clay raised the most money and had the most purse passes of any other association involved in the campaign!

The YWCA Cass Clay was one of 14 local YWCA associations chosen by the Allstate Foundation to participate in the Purple Purse campaign.  Other associations chosen for the campaign were: Annapolis, Birmingham, Chicago, Cincinnati, El Paso, Greater Los Angeles, Nashville, New York, Palm Beach, Seattle, Trenton, Tucson, and York.

“As one of the smallest associations involved in the campaign, we are excited to share we had the most purse passes of any other association, as well as raised the most money,” says Executive Director Erin Prochnow.  “We extend a huge thank you to everyone for passing the purple purses, raising awareness about domestic violence, and working to stop the cycle of abuse in our community.  We wouldn’t have been able to meet our goal without the amazing help of all involved, and are humbled by the support we receive from the Fargo-Moorhead community.”

One of the purple purses you might have seen around Fargo-Moorhead!

Though Domestic Violence Awareness Month is over, it’s always an important time to keep spreading the word to raise awareness and help end domestic violence. We appreciate your support and all of the great purple purse passing that happened last month – thank you, Fargo-Moorhead!

(P.S. – Be sure to check out our Facebook page for some great photos of purses being passed around Fargo-Moorhead, as well as some behind the scenes photos of our campaign video filming.)

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