Video: Pass The Purple Purse For YWCA

This October, Domestic Violence Awareness Month, The Allstate Foundation selected the YWCA Cass Clay as one of 30 local YWCAs across the country to be a part of Purple Purse – the Foundation’s national campaign to get people talking about domestic violence. The YWCA Cass Clay received 10 purple purses to pass along to community members, family and friends to spark conversations that can help survivors break free of violence. Each time a purple purse is passed and checked in at, the YWCA Cass Clay will earn a $5 donation from The Allstate Foundation. If the YWCA Cass Clay is able to pass their purses a total of 1,000 times, The Allstate Foundation will double the donation and reward them with a $10,000 grant.

You may remember that the YWCA participating in the exciting and unique Purple Purse campaign in 2012. Thanks to the enthusiasm and support of the Fargo-Moorhead community, the YWCA Cass Clay was proud to have the most passed purple purse in the country!   Our purse was passed more times than New York, Chicago, Seattle, or Greater Los Angeles.  We hope to do this again- with your help!

To kick off the purse passing, we were fortunate enough to have our local high school students represent the community and participate in a campaign video – watch it below to see who has been passing our purple purses and how you can help. (And after you watch the video and enter Purse Code 01161 on, be sure to like us on Facebook and Twitter and share with your friends that you passed the Purple Purse!)

1 Response

  1. Denise

    Wonderful way to involve the whole community in this important endeavor – education to end domestic violence! Pass the purse and tell a friend about the signs of domestic violence – it takes all of us on the look out for and speaking up for those who need it.

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